Podcaster Anne Muhlethaler of Out of the Clouds posts photo of a podcast mic
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2020 was full of new experiences for me, outside the main one of you know, a global pandemic and the continuous joy and fun it has entailed.Yes, last year, I became an author, a publisher and truly found my voice. Maybe not in the sense that you may understand it, I’m not Caitlin Moran (a writer I adore ) and I haven’t built a new HarperCollins — although this could be the future of Out of the Clouds; I am leaving that door open.

I became a publisher when I established and launched my website, and created this newsletter, and of course when I launched a podcast. Let it be said that none of this was easy. Pressing send on a weekly basis for this email is not either; because I care, of course, and also because with English as a second language, I get quite self conscious about grammar and stuff.

It’s strange to consider that as a former singer, it has taken me so long to find my voice. Still to this day, I’m exploring what it means to me and how I can use it. I get passionately inflamed by subjects like injustice and unfairness in the world, but I feel uncomfortable sharing my point of view on Instagram, for example. Part of me is thinking: who wants to know? And the other voice in me says: is this worth it? Are you eloquent enough? Will it make a difference?
I’m not quite ready to be an activist, at least not on social media, let’s put it this way.

Like a lot of us, I tend to recoil when the work revolves around me. As I heard jokingly expressed recently by a fellow communications executive, PR people work in the background. I got used to that and quite naturally I shy away from the limelight. My own vision, my own voice, existed in certain rooms but it was rarely at the forefront. Over time I did get opportunities and some license to use my own good judgement, my own creativity in business to put exciting projects together, some of which were great successes, others not so much.

So last year, after a few years of consulting, I decided that I’d worked with a sufficient number of clients, I’d done enough work to warrant putting my views out there, for people to discover, explore or inform themselves. And of course, it would become a vehicle to express my own values, my purpose and also my questions — because I don’t know everything and I seek interaction.

As an enthusiastic introvert, I live between the two Myers Briggs Persona Types : the INFP (the Mediator) and the ENFP (the Champion). I really value both working on my own, with deep thought and reflection, as well as seeking collaboration and contribution from multiple sources. So it was really important to me when considering the development of this consultancy, which type of freelancers or other consultants I would bring to the table to service my clients. Similarly which kind of guest I would invite on my podcast.

As you may have read, quite clearly within the lines of this newsletter, I enjoy leading clients through ‘values’ workshops and helping them express this across different touch points. I think the first reason why this felt important is that if we don’t know what we’re about, why would people give us the time of day, right? If you don’t understand what I do or how I do it, why contact me, engage with me, or even hire me?

A few years back, when I was still living in Paris, I figured out what my personal values were, prompted by an audio book of Deepak Chopra (I’m not sure which one, I’ll need to look this up). It turns out, my values were really easy to pinpoint, and I had proof points from so many previous life choices that concretely affirmed them as true.

Personal and professional values are not necessarily the same and it was good to start with what was closest to me, as they indeed impact all of my life.

  • Courage — leading from the heart, will leap where many would not
  • Passion and enthusiasm — if you’ve met me, you may have picked up on that.
  • Generosity — I believe this developed more as an adult. I benefited from so much generosity from friends and family that paying it forward feels like a natural impulse, even though it may have been acquired.

Sure, there are plenty of other attributes, like kindness, which I value very highly, however it doesn’t underpin my life experience to the degree of the other three.

So I hope that you’ve picked up, at least partly, where I was courageous: in putting together my small email list. Fully aware of the GDPR Rules, I chose not to sign up my entire contact list in Mailchimp. That was me also being a bit shy; it was daunting enough to email just a few dozen of you!
It’s been an artistic and creative journey of sorts, even though it could also be called an entrepreneurial journey. The future of work interests me; it concerns me. How we support each other in achieving brand and business goals is a real passion of mine. And I truly believe that establishing your voice and having a sense of purpose is paramount.

So how did I find my voice, my purpose? It’s a bit like creating your own mission statement and for me it happened over time.

When I worked for Louboutin, I was known as ‘Anne of London’, a nickname coined by the team in our Italian factory. I then got named ‘The fixer’ by another colleague, because I’m good at making things happen, especially when it’s not clear how it will all come together.

Later on, when writing my bio for a project, a friend helped me come up with something that felt like a sufficiently decent description. It’s only after using it for a year or so that it came down to its simplest form: I like to make magic happen. That’s a bit more fun than being a fixer and I am terrible with a glue gun so the magician image fits me much better.

As it stands, one of the reasons behind leaving the company and setting up on my own is that there was an inner tension building up: the emergence of the voice I think, the burgeoning sense that there was something more meaningful for me to do, a way to contribute to a larger group. I wasn’t listening to podcasts, I had no idea I’d ever write a newsletter, publish on Medium, etc. Yet I recognise now the seed was there, taking root already back then.

So to round up this reflection, what I want to share with you is this:

  • It’s good to take time to figure out what you have to say. To your clients, your network, your peers. Or even as a business about social issues. We don’t have to rush just because others are being loud about their own thing out there.
  • When you do have it figured out, speak up!
  • Consider becoming a publisher yourself. The algorithms really will mostly answer to your budget spend. Consider a smaller and more attentive or engaged audience.
  • Experiment, if you are so inclined.
  • Find your own voice, make it personal and unmistakable.

One final thought: we refine our voice when we use it. It takes practice. It’s also true about tone, whether you want to take the analogy into the musical voice or your content marketing. I can attest to that, says the girl who does daily vocal exercises (literally). Just keep singing.

And for those of you out there who are already doing that beautifully, thank you! Know that you have been a tremendous inspiration to me.

This post was originally published on February 11 2021 in the AVM.Consulting newsletter, which comes out weekly. For more insights into business development, storytelling and coaching,visit: https://avm.consulting/

Swiss Int’l light. Likes to make magic happen ✨

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