Reconnecting with the power of intention

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A few weeks ago, I had a conversation with a friendly face from the Bento Society. Like me, Adam is a strategic consultant who supports businesses in their development and branding. More unusually, like me, Adam is wondering how to bring more mindfulness and intentionality to his clients and their projects.

Over my funky zoom connection, we had a great conversation, the first of many I hope, where we exchanged on our explorations at the crossroads between business and mindfulness (with a side of philosophy).

So, with that in mind, I was wondering what I could bring you, my lovely readers, an offering from me to you, that I took from yoga and transitioned into business and which I hope will help you in your working lives.

Here it is: intention.

I think the first time I was asked to set an intention, I was in a yoga class. Our class was dutifully sitting cross-legged on our mats in ‘sukhasana’, or easy pose, when our teacher asked us to set an intention for the practice, on or off the mat.

I liked it, I let my mind wander to whatever it was that I wanted to feel more connected to.

A few years later, in the more in-depth studies that I completed for my certification as a mindfulness and meditation teacher, our master teacher, Tara Brach, went a little further. Rather than asking us to set an intention, she asked us to probe our minds and hearts for an internal inquiry: what was our deepest intention for practice?

Often, with the right teacher, the right coach, the right consultant, the questions are impossibly simple. Yet they bring powerful answers.

It’s with this external accountability partner that we sit and ask ourselves why we are here.

What is our deep intention, behind this business, this product? Or even this phone call, this email, this conversation?

I forget, most days, to connect with my intention(s). It slips my mind as I jump from email to Slack to Whatsapp, and I should know better. Like everyone else, I get caught up in habitual thinking and the pressure of time. Delivering on time is an increasingly pressured practice, especially before holidays or when the world outside is in turmoil.

So here it is, my gift to you:

Before you ship that project, sign that contract, have this next conversation, try and check in with your intention and let that drive you. If you fancy it, you can go ahead and close your eyes when you do it. It also works if you don’t.

Let me know how it goes.

This post was originally published in the AVM.Consulting newsletter, which comes out every Wednesday. For more insights into business development, storytelling and coaching, you can visit: