Anne V Muhlethaler

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Last week, I got talking to one of my team members about online privacy: why it mattered to me and what were the steps I’d taken to create more security or privacy for myself online.

The prompt for our exchange was the flurry of news following the…

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Staying in bed feels like a wonderfully tempting option at the moment. I contemplated doing just that recently, but then I realised that doing nothing was not the answer. That’s just not what I do. I got up and got on with life, work, chores. I did my best.


When I was around 18 years old, I remember doing the dishes in the small rustic kitchen of our family home in the Geneva countryside, and asking my father point-blank why we were using cleaning products that were clearly bad for the environment. My father, taken aback, explained that the…

As a consultant, and prior to that as an executive, I have seen the word ‘strategy’ being brandished around almost like a magic wand that will solve all businesses pain points. The trouble is, people often lose sight of their intentions in lengthy strategy decks. Or in general. …

The Moschino puppet fashion show, with marionette models and audience
Image: Moschino

Earlier in September, thanks to Zoom magic, I watched Vanessa Friedman interview a panel of designers and luxury fashion executives to debate: How Fashion is Meeting the Moment. …

A study in convergence between what brings me happiness, my favorite word, and Ikigai

Procrastination sometimes leads us to exciting explorations. That’s what happened for me when I let myself be distracted instead of writing my ‘Looking Forward’ post a couple of days ago. Borrowing from my podcast Out of the Clouds, I indulged in looking for a point of convergence between my favourite…

Thank you Yugen for this really lovely interview

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The real difference between us and chimpanzees is the mysterious glue that enables millions of humans to cooperate effectively. This mysterious glue is made of stories, not genes. — Yuval Noah Harari

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Have you ever told an anecdote, in a casual setting, and found that you’d lost…

Podcaster Anne Muhlethaler of Out of the Clouds posts photo of a podcast mic
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2020 was full of new experiences for me, outside the main one of you know, a global pandemic and the continuous joy and fun it has entailed.Yes, last year, I became an author, a publisher and truly found my voice. …

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Does anyone else think social media and digital marketing is beginning to lose its soul? I was reminded of this recently when chatting to a digital marketer who I often collaborate with. She was struggling with one of her clients: The relationship seemed good, yet every few weeks it dipped…

Anne V Muhlethaler

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